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Peggy Guo



M-School title:  Digital Audience Development Intern
Post-secondary institution:  University of Toronto
Program of study: Commerce





Coming from a business background, I didn’t really know what to expect in a creative environment like Rogers Media. M-school opened up my eyes to the fascinating and complex aspects of the media industry and more importantly, taught me how to best collaborate with a variety of different teams. I was placed in a team that not only matched with my skillset but also my interests, so I was able to sharpen skills while also adding value to the team.

What were your primary tasks?

  • Facilitating the back-end email campaigns interacting with the sales, creative and editorial team.
  • Building monthly content performance scorecards across social platforms for different brands.

Describe one day in the workplace.

I was on the Digital audience development team supporting the digital publishing unit including brands such as Flare, HELLO Canada, Chatelaine, Today’s Parent. One great thing about my role was the exposure to all types of teams such as the brand, Insights, video and sales teams.

What is your dream job?

Growth hacking in booming tech industries around the world.

Your best work at M-School:

  • Onsite video performance analysis

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