M-School title: Acquisitions Intern, Next Issue
Post-secondary institution: Ivey Business School/Western University
Program of study: Honours Business Administration & Media, Information and Technoculture
See what Erica is up to:
The M-School internship program is a first-hand experience of what it is like to work at a large communications corporation. The program invests a ton into your development as a young professional and that is one of the primary factors that sets it apart from regular summer internships. The weekly lecture sessions are so valuable and expose you to a different aspect of the business each week. The opportunity to experience it all alongside other M-Schoolers from diverse backgrounds makes it a truly unparalleled program. Not to mention the awesome perks – from VIP events to live TV-show tapings to box seats at Blue Jays games, I have thoroughly enjoyed myself this summer. This experience has taught me that no matter what role you take on in life – whether it is at a company or something you do for fun – even if you are just a small piece in a much bigger puzzle, you can have a great impact on the overall outcome.
What were your primary tasks?
- Led and managed multiple 1-to-1 customer acquisition projects
- Executed campaigns on a variety of platforms
- Created reports and analyzed campaign performance to optimize future business strategies
- Collaborated with internal and external stakeholders to carry out acquisition initiatives
- Supported ad-hoc requests and reporting
Describe one day in the workplace?
9 a.m. – Arrive at the office, check emails
9:30 a.m. – Meet with manager to touch base on progress of current projects and next steps
10 a.m. – Work on assigned projects
11 a.m. – Weekly meeting with Next Issue team to discuss progress of current initiatives, new items and next steps
12 p.m. – Lunchtime
1 p.m. – Work on assigned projects
2 p.m. – Weekly M-School lecture session
3 p.m. – Work on assigned projects and attend meetings with Next Issue and external team members to drive projects forward
5 p.m. – End of a productive day at work!
What is your proudest accomplishment from the internship?
Being an integral part of reaching a milestone in Next Issue’s subscriber acquisition
What is your dream job?
Head of a media and technology corporation… or a musician
If money was no object, what would you do all day?
Travel the world