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Christine Lieu

Cristine

M-School title: : Social Media Design Intern, Walmart Live Better

Post-secondary institution: OCAD University
Program of study: Graphic Design

See what Christine is up to:

Website
LinkedIn
Instagram
Twitter

 

 

 

M-School was the perfect transition from post-secondary education to the real world. After graduation, most students have questions like, “What’s next?” and “Will I have a job? And if I do, will I even like it?” It’s a daunting reality that most students can relate to. For me, M-School was the sunshine after every storm of worry. This internship program was unlike any other I have experienced. M-School provided support, community and value on all levels. All of the interns were in the same situation, but the support and sense of community within the program and within Rogers Media is strong. I was placed in an environment that encouraged me to hit the ground running. That was a challenge but it pushed me to strive to be my very best. The weekly sessions with guest speakers opened the door to new opportunities and networks.

During the internship, I was part of launching and designing all social media platforms for Walmart Live Better – something that had not been done before. Being able to translate my love of editorial and branding to the web, and to see how people engage with it, was so rewarding.

 There is a strong balance of work and play at Rogers Media and Walmart Live Better. I think what I learned most is to really enjoy the work. When you love what you do, it doesn’t seem like work at all. Being able to celebrate even the smallest of accomplishments has been such a valuable aspect of interning at Rogers Media.

What were your primary tasks?
Attending daily content meetings and monthly marketing meetings; translating print content to web in both French and English; designing graphics for web exclusives, e-newsletters, campaigns, contests and social media channels (Facebook, Twitter, Pinterest, Instagram); reviewing analytics to create more engaging graphic content

Describe one day in the workplace?
You can’t necessarily predict what will happen on a daily basis. I think that’s what makes M-School so interesting. There are always things that need to get done, but every day is filled with many surprises.

What is your proudest accomplishment from the internship?
When I started, the Walmart Live Better team was aiming to launch all social media platforms. This was something that had never been done before for their brand. I’m really proud to have been part of a team that worked so hard to create such a presence for itself, and to be able to lead and visually represent the concepts and ideas they wanted to bring to life for their consumers.

What is your dream job?
My dream job is to be a vagabond, being free to explore. Travel and adventure are so invaluable and such great learning experiences. I think that’s what I love best about doing design. You can do it on the go, from anywhere in the world. And there’s such a wide array of content out there. You may not know much about it at first, but you can explore further.

If money was no object, what would you do all day?
I would likely be travelling the world, designing, and feeding my creative mind by learning to cook and bake. I believe it’s important to live a life worth living, by doing and enjoying the things you love.

Your best work at M-School:
Pet contest, Wal Mart Live Better
Birthday checklist, Wal Mart Live Better
Treasure hunt checklist, Wal Mart Live Better
“10 ways with”, Wal Mart Live Better

 

 

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